Corporate Social Responsibility


“We help our clients implement the right changes to create sustainable venues.”

It’s important to know why the hospitality industry needs to strive for sustainability. We can break it down for you, offering tailored solutions and comprehensive educational programs to suit your current operations.

What is Corporate Social Responsibility?


Corporate Social Responsibility (CSR) can be defined as the conduct of an organisation which makes it profitable, legal and helpful to society.

The topic of CSR and sustainability is trending globally. Business legislation demanding sustainable venue’s has begun, and further enforcement is inevitable, all with very good reason. As the worlds natural resources deplete, industry leaders are welcoming the opportunity to pioneer successful changes towards sustainability.

A study conducted on millennial consumer behavior by “The Nielsen Company” found that sustainability is a shopping priority among this influential and travel-prone generation. In fact, 66% of global respondents would “pay more for products and services from companies committed to positive social and environmental impact”.

As social expectations increase, Definitive Hospitality is committed to delivering the economic, ethical and legal benefits to your business.

Below are the five key areas we look at within CSR however, if you would prefer a personal explanation, click on the button below.


 
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Waste Management

The key topics under waste management can be simplified in reduce, reuse, recycle.

Reduce the volume of waste going to landfill, reuse - avoid single use plastics and disposable items, recycle your waste - segregate materials at disposal - and purchase recycled items.

The UAE alone a has goal of reducing 85% of the waste going to landfill by 2021.

For this to be achievable, all businesses are required to take action and Definitive Hospitality’s services implement procedures and changes to comply with upcoming regulations, whilst considering your operational “flow” first.


Water Consumption

Referring to the amount of running water used throughout a business, the overall goal is to reduce the volume wasted.

Incredibly, less than 3% of the worlds water is fresh. The remainder being saline or ocean based. Further, only 1% of the worlds water is drinkable. With the population rapidly increasing, it is predicted that by 2030 the global demands for drinkable water will equate to 140% of supply.

How businesses treat this valuable commodity must change for both the economical and ethical benefits.

In hospitality operations the main areas for clean water usage are in the Kitchen, Bathrooms & Bar.

Definitive Hospitality provides you with solutions to reduce the volume of waste water within your business.

 
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Energy Utilisation

Similar to Water Consumption the goal is to minimise the volume of energy usage related to operations, without negatively affecting the guest experience.

According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it will need to reduce its greenhouse gas emissions per room per year by 90%, by 2050.

What factors can improve Energy Utilisation within the operation?

Definitive Hospitality dives into your equipment reviewing lighting, temperature regulation, wall socket appliances and heavy machinery. All these have energy efficient solutions to improve your sustainability performance, in turn reducing your energy costs.


Training & Development, Employee Opportunities and Welfare

This is all about giving back to employees. Ensuring employee satisfaction, growth and equal opportunities.

A study from Gallup in the US found that companies with highly engaged workforces were 21% more profitable than those with low engagement.

Definitive Hospitality delivers initiatives which enhance lifelong learning. Some of our methods are educational programs, recognition and reward systems and competitive merit based progression opportunities.

 
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Environmentally Friendly Activities

Perhaps better understood as community engagement, there are many different ways a business can positively impact the environment and society.

Location, and size, of your business plays a huge factor when considering different community focused initiatives. Some of the most popular ways for a restaurant to engage include food or meal donations, employee volunteering and supporting your local community.

Study’s show that one of the immediate benefits to your business is improved brand image. Further, a Deloitte Impact Survey states 92% of respondents agreed that volunteering improves employee’s broader professional skills AND leadership abilities.

Definitive Hospitality organises engaging community activities for your business as part of our services.


How we can help…

your sustainability performance

 
 

Pre-Opening Services:


  • Provide eco-friendly solutions during the initial restaurant build targeting:

    • Waste Management

    • Water Consumption

    • Energy Utilisation

  • Install sustainable practices into company culture

  • Help implement a “green supply chain”

  • Source environmentally friendly products such as bio-compostable and reusable items

  • Support the build of ethical supplier relationships

  • Develop community engagement through environmentally friendly activities


Consultancy Services:


  • Review current systems, recommending key areas of improvement including:

    • Food Waste & Recycling

    • Waste Water

    • Energy Saving Solutions

  • Provide educational sessions helping create a sustainable company culture

  • Help implement a “Green Supply Chain”

  • Provide environmentally friendly alternatives to current operating supplies such as bio-compostable and reusable items

  • Support the build of ethical supplier relationships

  • Develop community engagement through environmentally friendly activities

 

In line with the Dubai Sustainable Tourism’s vision:

“To position Dubai as a world leading sustainable tourism destination and commercial hub”

Definitive Hospitality offers a number of complete solutions and consultancy services, to help restaurants implement sustainable practices.

Whilst a complete overhaul would be great, we believe in setting achievable goals and implementing realistic changes, one step at a time. These cost conscious alternatives can be as simple as reviewing the use of disposable plastics, looking at which light bulbs are installed or creating alternative processes to your current waste system.

Remember, small changes lead to a big impact!